Privacy Notice for Google Accounts and profiles managed with Family Link, for children under 13 (or applicable age in your country) ('Privacy Notice')

For your child to have their own Google Account or profile, we may need your permission to collect, use or disclose your child's information as described in this Privacy Notice and the Google Privacy Policy. When you allow your child to use our services, you and your child are trusting us with your information. We understand that this is a big responsibility and we work hard to protect your information and put you in control. You can choose whether your child can manage their activity controls for things like Web & App Activity, YouTube History and, in applicable regions, linking certain Google services.

This Privacy Notice for Google Accounts and profiles managed with Family Link, for Children under 13 (or applicable age in your country) and the Google Privacy Policy explain Google’s privacy practices. To the extent that there are privacy practices specific to your child’s account or profile, such as with respect to limitations on personalised advertising, those differences are outlined in this Privacy Notice.

This Privacy Notice does not apply to the practices of any third-party (non-Google) apps, actions or websites that your child may use. You should review the applicable terms and policies for third-party apps, actions and sites to determine their appropriateness for your child, including their data collection and use practices.

Information that we collect

Once you grant permission for your child to have a Google Account or profile, their account or profile will generally be treated like your own with respect to the information that we collect. For example, we collect:

Information that you and your child create or provide us with.

As part of the account or profile creation process, we may ask for personal information like first name and surname, email address and date of birth. We collect the information provided by you or your child, such as your online contact details, which are necessary for us to contact you to request consent. We also collect the information that your child creates, uploads or receives from others when using their account or profile, such as when your child saves a picture in Google Photos or creates a document in Google Drive.

Information that we get from your child’s use of our services.

We automatically collect and store certain information about the services that your child uses and how your child uses them, such as when your child enters a query in Google Search, talks to Google Assistant or watches a video on YouTube Kids. This information includes:

  • Your child’s apps, browsers and devices

    We collect information about the apps, browsers and devices that your child uses to access Google services, including unique identifiers, browser type and settings, device type and settings, operating system, mobile network information including operator name and phone number and application version number. We also collect information about the interaction of your child’s apps, browsers and devices with our services, including IP address, crash reports, system activity and the date, time and referrer URL of your child’s request. For example, we collect this information when a Google service on your child’s device contacts our servers, such as when they install an app from the Play Store.

  • Your child’s activity

    We collect information about your child's activity in our services, which, depending on your child's settings, we use to do things like recommend apps that they might like on Google Play. You can choose whether your child can manage their activity controls. Your child's activity information that we collect may include things like search terms, videos that they watch, voice and audio information when they use audio features, people with whom they communicate or share content, and Chrome browsing history that they've synced with their Google Account. If your child uses our services to make and receive calls or send and receive messages, for example by using Google Meet or Duo, we may collect telephony log information. Your child can visit their Google Account to find and manage activity information that's saved in their account or profile and you can also help manage their activity information by signing in to your child's Google Account or accessing their profile in Family Link.

  • Your child’s location information

    We collect information about your child’s location when they use our services. Your child’s location can be determined by using GPS, IP address, sensor data from their device and information about things near their device, such as Wi-Fi access points, mobile masts and Bluetooth-enabled devices. The types of location data that we collect depends in part on your settings and your child’s devices.

  • Your child’s voice and audio information

    We may collect your child's voice and audio information. For example, if your child uses audio activation commands (e.g. 'Hey Google' or touching the microphone icon), a recording of the following speech/audio will be processed to respond to their request. Additionally, if your child's Voice & audio activity option under the Web & App Activity setting is checked, a recording of their voice interaction with Assistant on a signed-in device (plus a few seconds before) may be stored with their account.

We use various types of technology to collect and store your child’s information, including cookies, pixel tags, local storage, such as browser web storage or application data caches, databases and server logs. We do not require your child to provide more personal information than is reasonably necessary to use the Google products and services available for these accounts or profiles.

How we use information that we collect

Google’s Privacy Policy explains in greater detail how we may use the data that Google collects in association with your child’s Google Account or profile. In general, we use your child’s information: to provide, maintain and improve our services; to develop new services; to customise our services for your child; to measure performance and understand how our services are used; to communicate directly with your child in relation to our services; and to help improve the safety and reliability of our services.

We use different technologies to process your child’s information for these purposes. We use automated systems that analyse your child’s content to provide them with things like customised search results and other features tailored to how they use our services. And we analyse your child’s content to help us detect abuse such as spam, malware and illegal content. We also use algorithms to recognise patterns in data. When we detect spam, malware, illegal content and other forms of abuse on our systems in violation of our policies, we may disable their account or profile or take other appropriate action. In certain circumstances, we may also report the violation to the appropriate authorities.

Depending on your child's settings, we may use your child's information to provide recommendations, personalised content and customised search results. For example, depending on your child's settings, Google Play may use information like the apps that your child has installed to suggest new apps that they might like.

In addition, depending on your child's settings, we may combine the information that we collect among our services and across your child's devices for the purposes described above. Depending on your child's account or profile settings, their activity on other sites and apps may be associated with their personal information in order to improve Google's services.

Google will not serve personalised ads to your child, which means that ads will not be based on information from your child’s account or profile. Instead, ads may be based on information like the content of the website or app that your child is viewing, the current search query or general location (such as city or state). When browsing the web or using non-Google apps, your child may encounter ads served by other (non-Google) ad providers, including ads personalised by third parties.

Information that your child can share

Your child may be able to share information, including photos, videos, audio and location, publicly and with others, when signed in with their Google Account or profile. When your child shares information publicly, it may be accessible through search engines such as Google Search.

Information that Google shares

Information that we collect may be shared outside Google in limited circumstances. We do not share personal information with companies, organisations and individuals outside Google except in the following cases:

With consent

We will share personal information outside Google with consent (as applicable).

With your family group

Your child’s information, including their name, photo, email address and Play purchases, may be shared with members of your family group on Google.

For external processing

We provide personal information to our affiliates or other trusted businesses or persons to process it for us, based on our instructions and in compliance with this Privacy Notice, the Google Privacy Policy, and any other appropriate confidentiality and security measures.

For legal reasons

We will share personal information with companies, organisations or individuals outside Google if we have a belief in good faith that access, use, preservation or disclosure of the information is reasonably necessary to:

  • meet any applicable law, regulation, legal process or enforceable governmental request;

  • enforce applicable Terms of Service, including investigation of potential violations;

  • detect, prevent or otherwise address fraud, security or technical issues;

  • protect against harm to the rights, property or safety of Google, our users or the public, as required or permitted by law.

We may also share non-personally identifiable information (such as trends about the general use of our services) publicly and with our partners – including publishers, advertisers, developers or rights holders. For example, we share information publicly to show trends about the general use of our services. We also allow specific partners to collect information from browsers or devices for advertising and measurement purposes using their own cookies or similar technology.

Access to your child’s personal information

If your child has a Google Account, you can access, update, remove, export and restrict the processing of your child’s information by signing into their Google Account. If you do not remember your child’s password, you can reset it through the Family Link app or Family Link settings on the web. Once signed in, you can use the various controls described in the Google Privacy Policy, such as Google Activity controls, to help manage your child’s privacy settings and information.

If your child has a profile, you can access, update, remove, export and restrict the processing of your child’s information through the Family Link app or Family Link settings on the web.

Your child will have the ability to delete their past activity in 'My Activity', and by default grant app permissions (including things like device location, microphone or contacts) to third parties. You can also use Family Link to edit or modify your child’s Google Account or profile information, review app activity and app permissions, and manage your child’s ability to grant certain permissions to apps or third-party services to access your child’s information.

If at any time you wish to stop further collection or use of your child's information, you can delete your child's Google Account or profile by clicking 'Delete account' or 'Delete profile' on your child's Account or Profile info page in the Family Link app or Family Link settings on the web. Your child's account or profile information will be permanently deleted within a reasonable period of time.

Contact Us

If you have any questions about your child’s Google Account or profile, don’t hesitate to contact us. We’re here to help. You can find additional information about Family Link and your child’s Google Account or profile in our Help Centre. You can also send us feedback about Family Link or your child’s Google Account or profile in the Family Link app by tapping Menu ☰ > Help and feedback > Send feedback, or by contacting us via email or at the address below.

1600 Amphitheatre Parkway
Mountain View, CA 94043, USA
Phone: +1 855 696 1131 (USA)
For other countries, visit

If you have questions about how Google collects and uses your child’s data, you can contact Google and our data protection office. You can also contact your local data protection authority if you have concerns regarding your rights under local law.

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